What has been announced as a joint venture and technology license has a strong resemblance to an outsourcing deal that shifts operational responsibility to the “service partner” (Microsoft) who gets a 12% gainsharing compensation package plus talented personnel plus elimination of a potential competitor.
The global economic decline and the Internet search market domination by Google pushed Yahoo! to explore selling the company, On July 29, 2009, Yahoo! and Microsoft announced their “joint venture” to enable Yahoo! to rely on Microsoft for future software development in the search engine business while Yahoo! retains its customers. The 10-year deal includes a license by Yahoo! to allow Microsoft to use Yahoo! search technology. Yahoo! gets 88% of search and ad revenues from its own websites (subject to repricing after five years) and Microsoft keeps 100% of corresponding revenues from Microsoft websites. The business value for Yahoo! lies in the estimated $500 million annual savings in operations (including transfer of personnel to Microsoft), capital expenditure savings of approximately $200 million and a savings of annual operating cash flow of approximately $275 million. The deal is estimated to take 24 months to implement after completion of regulatory review and approval.
This “joint venture” is not only a classic outsourcing deal with some twists, but resulted in a licensing deal. In February 2008, Microsoft offered by buy for $44.6 billion. Microsoft then projected economies of $1 billion a year, to come from a more efficient company with synergies in (i) scale economics driven by audience critical mass and increased value for advertisers; (ii) combined engineering talent to accelerate innovation; (iii) operational efficiencies through elimination of redundant cost; and (iv) the ability to innovate in emerging user experiences such as video and mobile. Because of regulatory opposition to such consolidation and convergence in a concentrated market, instead of a merger Yahoo! got just a licensing deal. Google also attempted to acquire Yahoo! For a further chronology, see http://www.thestandard.com/news/2009/07/29/microsoft-yahoo-deal-was-long-time-making?page=0%2C0
“The potential risks and uncertainties include, among others,
- the expected financial and other benefits of the agreement with Microsoft maynot be eralized, including as a result of actions taken by United States or foreign regulatory authorities and the responseor acceptance of the agreement by publishers, advertisers, users, and employees and Yahoo!s strategic and business partners;
- the impact of management and organizational challenges;
- the implementation and results of Yahoo!'s ongoing strategic and cost initiatives;
- Yahoo!'s ability to compete with new or existing competitors;
- reduction in spending by, or loss of, marketing services customers;
- the demand by customers for Yahoo!'s premium services;
- acceptance by users of new products and services;
- risks related to joint ventures and the integration of acquisitions;
- risks related to Yahoo!'s international operations;
- failure to manage growth and diversification;
- adverse results in litigation, including intellectual property infringement claims;
- Yahoo!'s ability to protect its intellectual property and the value of its brands;
- dependence on key personnel
- dependence on third parties for technology, services, content and distribution and;
- general economic conditions and changes in economic conditions."
- the "service level agreement" performance obligations of Microsoft for software development of the Microsoft Bing search engine;
- transition planning;
- the definition of "in-scope" personnel who will transition from Yahoo! to Microsoft;
- the impact on Yahoo! of its loss of its IT personnel to Microsoft's team;
- the re-definition of Yahoo!'s strategic position in the online marketplace;
- any prohibitions on competitive transactions with Google or others; and
- the conditions governing termination.
The deal offers several strategic advantages for Yahoo! These include finding a buyer of its information technology (though it’s only a license for 10 years, with pricing firm only for 5 years), avoiding further investment in such technology in the face of competition from Google and Microsoft, and retention of roughly 7/8ths of its existing cash flow from search engine and advertising services.
For Microsoft, it gets to focus its competition on Google and gains some revenue (12%) for its Internet search operations. Microsoft saves about $35 billion in the deal.
The regulatory review process will include U.S. antitrust and European Union competition law. Regulatory approval is far from certain. Furthermore, while such regulatory review is pending, customers may conclude that Yahoo! has effectively moved away from its core business and might migrate to Microsoft or Google in any event. Indeed, regulatory review in IT and Internet businesses has proven to be slow, sometimes so slow as to nullify the business opportunity and too slow to reflect rapid changes (which regulators find difficult to identify or define) in the markets. All this may explain why Yahoo! shares tumbled 15% on the announcement.
Lessons for outsourcing service providers:
- If you want to make an acquisition, try offering a licensing and co-branding structure that resembles an outsourcing. This could be cheaper than bank financing for a full-blown acquisitions.
- Your competitiors may make great outsourcing customers.