ICANN (the Internet Corporation for Assigned Names and Numbers) wants to allow pornography websites to have their own "www.[name].xxx". This will allow net-nannies to exclude port sites and enable new forms of "social networking" through legitimate porn sites. The stage is set for this transformation in the summer of 2011.
Now would you like your famous (or almost famous) brand to be registered as a URL with the XXX moniker? Then do nothing.
If you would like to save some money and embarrassment from XXX cyber-squatters, register your trademark with the competent authority. We can help.